What kinds of people join wine clubs?
Wine Club Insider back with you…
I seem to be about 12 hours later than usual today, and I apologize… we have a large event coming up and I was in (unscheduled) meetings all morning, but here we are, so let’s call it Australia time, and we’ll be all square!
Earlier this week, I was thinking of the various wine clubs I either belong to or have belonged to, and began pondering what kinds of people join wine clubs, so I did some asking around, and the results may surprise you.
My first thought was that your regular wine schnobs like me would be the main culprits, and, to be sure, we make up a fair share of the members, but there’s an entire other segment of “wineclubers…”
Wine has kind of evolved into the drink of the hoi poloi, but if you do some research into the history of wine, you find that it was the drink of the people… the real people. It was the beverage that was drank at every meal, that was the water of life at weddings, at communions, at lunch with your falafel… this new “ooohh, wine is fancy” thing is, to a degree, understandable, but also has taken one of God’s greatest gifts out of the reach out of many, whether in price, or just in aura.
Some of our best friends are what you might call “redneck,” having come to the light from our a beer drinking background. “Pete” didn’t now squat about wine, but could speak eloquently about any of fifty kinds of beer. Now, they belong to three wine clubs (including one we gifted to them) and “Pete” enjoys a great red, and a nice glass (or bottle!) of port as much as anyone I know.
Another set of friends, “Keith” and “Sarah,” came from even further from Napa, so to speak, and after a couple of dinner parties, they enjoy a nice Gewurtz, and a spicy Pinot with diner now.
There are truck drivers I know that are on Pepperbridge’s list, a gas station owner who gets his allotment of Harlan, a meat salesman who is a ten year member of Leonetti, and a flower shop owner who is a long time customer of Araujo…
Yup. Turns out your job doesn’t have anything to do with whether you love wine. Turns out that drinking it out back by a fire pit is sometimes just as good as sitting in a chateau, and, if your real friends are with you, it can be even better.
Cheers,
Wine Club Insider out.
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